EP: 028 |  He Was My Biggest Fear. Now He's Teaching Me. | with Zak Koenigs

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When my son Zak Koenigs, founder of Prospect Forge, walked back into the studio for this second conversation, I could feel immediately that something had shifted in him, and honestly, that shift is the whole reason I brought him back.

We went deep on the data that should be keeping every parent of a son up at night: Scott Galloway's finding that 1 in 7 young men now reports zero friends, Gen Z unemployment running at 8.3% (more than double the national average), and the Federal Reserve's recent report that 41% of recent college graduates are underemployed right now.

Here's what Zak knows that most parents don't: the looks-maxing obsession, the nihilism, the incel rabbit holes, they all trace back to the same root, and once you understand that root, 100% of the conversation with your son changes.

He also breaks down how Prospect Forge is built on "democratizing nepotism," giving young people access to the networks and mentors they were never born into, and shares what he calls the most underrated tool for parents right now, the "cellular fast."

You will walk away from this episode knowing what your son might not be saying out loud, what community, forgiveness, and surrender look like as a practical action plan, and the next right thing you can do to open the door.

🌱 KEY TAKEAWAYS:

  • The number that will alarm you: 1 in 7 young men has zero friends, and I finally understand what that silence actually looks like inside our homes.

  • The looks-maxing rabbit hole is not about vanity. What Zak says it's really about will completely change how you see your son.

  • Discover how Prospect Forge is "democratizing nepotism" and why a 23-year-old building this business might be one of the most important things happening for Gen Z right now.

  • Why Zak believes that almost all of Gen Z's nihilism, anger, and purposelessness traces back to a single missing ingredient, and what parents can actually do about it.

  • The "cellular fast": what it is, why it works, and why it is not about screen time rules at all.

  • Three words Zak left me with that I keep coming back to: community, forgiveness, and surrender. He calls it the bow on everything. I call it a lifeline.

  • There is a question you can ask your son right now that will tell you more than any lecture, any app blocker, or any conversation you have tried before.

✨ Resources & Next Steps

✔️ Join the Bad Mom Community for more conversations like this here.

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Connect with Zak and Prospect Forge:

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